Customer Service, Leadership, Marketing

Making your business indispensable is a vital key to your marketing success.  Relationship building can add value to your business, enhance your brand, and position yourself against your competition.

Do you want your business to become a valuable resource?  Follow these relationship-building strategies:

Communication:  Send frequent messages focusing on helpful, valuable information that will keep prospects engaged and wanting more.

Rewards:  Reward your best and most profitable clients by offering a them a loyalty program.  

Events:  Provide opportunities for you and your employees to interact with your best clients. Try something along the lines of a customer appreciation event.

Feedback:  Listening is often more important than telling, so ask for feedback from your clients.  Knowing they are “heard” enhances their relationship with your business.

Support:  Provide superior customer service.  Strong support helps build repeat business.

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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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Goal Setting, Management, Teamwork

It’s crucial for growing companies to make sure that everything taking place in their business has a specific and achievable, targeted goal.  Make sure every employee is working on something that is helping the business reach that goal.  If they are not, then it’s time to come up with a strategy to make that happen.

Step 1:  Define specific goals and document them clearly.

Step 2:  Make sure everyone in the business knows where they stand.

Step 3:  Break down the goals into quarterly objectives.

Step 4:  Post the goals everywhere.  Make sure everyone is motivated.

Step 5:  Take each objective and make a list of tasks required to achieve each goal.

Step 6:  Make sure each employee understands their relationship between themselves and each goal.

Every quarter there should be new objectives assigned to the employees, working towards new goals or continuing to reach the current goals.  Always make sure they are fully aware of their connection with the goals and that everything they do should be to reach them.

Remember, motivation and inspiration goes a long way.  Keep your team motivated and your business goals will be successfully achieved.

Read other articles on “Growing Your Business” HERE

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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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Entrepreneurial, Goal Setting, Planning

It’s a long term plan of action designed to achieve a particular set of goals in a business. 

A business strategy is supposed to strengthen the performance of a business.  To achieve certain goals, a business needs to continue on a specific plan that is used as a road-map to success.

Business strategies are a great way to see the whole picture…like a map of the business.  It helps owners adjust activities and align visions so goals are being met.  

Here are some examples that may be in a strategy map:

  1. Financial Perspective
  2. Customer Perspective
  3. Process Perspective
  4. Growth Perspective

Plan to update your map frequently, reviewing it against any successes and failures. While the plan is to execute the strategy without failure, a business owner needs to be realistic and know that unforeseen circumstances can arise. Strategies should be built to sustain any downfall, or failure, a business might encounter.  A strategy map should be designed to give the business an advantage, to build up the successes, and to ride out the storms.  

For examples of strategy maps, click HERE.

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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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Goal Setting, Planning, Teamwork

We all want our team members to work productively. As business owners, and often the lead of the team, we need to make management decisions to make sure projects are followed through.  Nothing is perfect, but here are 5 rules to follow to effectively lead your team in the right direction.

Rule 1:

If you are not an organized, persuasive, and efficient person, then you should consider hiring a project manager to lead your team.

Rule 2:  

Make sure all team members know what’s expected of them so there are no conflicts or unnecessary surprises.

Rule 3:  

Give your team all the steps/resources needed to make projects easier to manage.

Rule 4:  

Document all project activities to keep things flowing smoothly and efficiently.

Rule 5:  

Something will go wrong, so budget enough (extra) time to wrap up every project.

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If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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Goal Setting, Leadership, Teamwork

When you belong to a team you feel part of something larger than yourself.  You all have one thing in common…the mission of the business you work for.

Everyone in the team has a specific job function.  They may even belong to a specific department within the company.  But all the team members work together to accomplish the same goals and objectives.  It’s the bigger picture: improving results for customers.

The first step is having the leader define the team they are trying to build. Here are 10 tips to build an effective team:

  1. The leader should clearly communicate all expectations to every member.

  2. Each member should understand how the team fits into the company’s goals.

  3. Each member should be committed and feel they are a valuable part of the team.

  4. Each member should have defined goals, designated tasks, and a clear mission.

  5. Each member should feel they have the right resources and support to accomplish their goals.

  6. Each member should have boundaries and enough freedom to carry out their mission.

  7. Each member should be able to work together effectively and collaboratively.

  8. Each member should be able to communicate clearly and honestly with each other.

  9. Each member should be open to change, give rewards, and take risks responsibly.

  10. Each member should be accountable for others by resolving problems, not blaming or pointing fingers.

Do you think your team is an effective one?

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YOUR CHALLENGE:  Take these tips to your team members.  Create a more effective team for your business this year.

If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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Lead Generation, Management, Teamwork

Do you have clear expectations for your employees?  You may want to set meaningful expectations to ensure your team is focused.  

Often more than not, employees don’t have a good understanding of their duties.  Can you provide a detailed list of what each employee needs to accomplish by the end of each day?  

Your employees need to understand how their actions can affect the company. They also need to know what they are expected to do, and why.  If they are unaware of your expectations, they often roam aimlessly with no direction or goals.  

Once your employees know their expected duties, and clearly have goals in mind to help the company succeed, make sure you reinforce them with motivation.  Continue to remind them that they’re doing a good job, or give constructive criticism when needed.  And consistently review their activities to ensure they are properly carrying out their work.

Consider even posting daily, weekly, or monthly team goals for all the employees to see.

Getting your employees focused and working as a team does require more time and effort, but remember that a motivated team will bring winning results!

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YOUR CHALLENGE:  Set one weekly goal for your team this month.

If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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Leadership, Productivity, Teamwork

Maximizing efficiency and reaching a common goal – that is what teamwork looks like.  It’s best to organize groups within your business, such as organizing teams around a particular product or around a process.  Some benefits of teamwork include financial savings, innovation, morale, and increased productivity.  Here are some other benefits to teamwork in the workplace:

Teamwork helps create:

  1. Greater responsibility
  2. Control over the work process
  3. Authority and ownership over projects
  4. Rewarding work environment
  5. Lower turnover
  6. Greater sense of belonging

Teamwork helps businesses:

  1. Be more flexible
  2. Bring employees together
  3. Problem solve more effectively
  4. Deal with multiple issues at once

Employees are given the chance to:

  1. Excel at creativity
  2. Work on projects that best match their skills
  3. Start new teams as new ideas come to them

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YOUR CHALLENGE:  Encourage teamwork in your company.  Do you see a difference in your employees?

If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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Conversion Rate, Marketing, Planning

When running a small business, it’s best practice to develop a solid marketing strategy.  One of your main goals is to rise above the competition.  You not only want to reach your target audience, but you want to appeal to your niche customers so you get more out of your marketing plan.

We all know that it’s best to stand out as the number one expert in your field.  That is why it’s extremely important to start with your niche customers.  You want to focus on a tight market so you can reach new leads faster, with a higher chance of turning them into buyers.

Here are some tips to reach your target audience:

  1. Find out what value your business brings to your customers.
  2. Identify how much customers spend with you, and how often.
  3. Send surveys on a consistent basis for feedback to make improvements.
  4. Track the activity of your top competitors to find the value they provide their customers.
  5. Reposition yourself in the market by re-branding or adjusting pricing, if needed.
  6. Update your marketing plan to reflect any changes in customer spending.

Remember that building relationships with, and listening to, your customers not only gives you the opportunity to find that specific niche, but it provides your business with the opportunity to grow.  Don’t let your business get stuck, or lost in the shuffle. Consistently make changes based on what your audience wants and needs.  Rise above the rest and STAY the expert in your field.

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YOUR CHALLENGE:  Find 1 competitor and study their marketing strategies.  Do you see any differences from your current marketing plan?

If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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Goal Setting, Networking, Planning

In business, the people you know and the connections you make have a powerful impact on your success.  Your professional and personal network becomes your net worth.  To grow your sales you must work hard at building relationships with your customers.

To continuously grow and maintain your network, it’s necessary to attend networking events regularly.  It’s also important to create a plan.  Here are some tips to powerful networking:

  1. Before attending an event, try and get your hands on an attendance list so you can plan to network with the individuals who match your target customers.
  2. Focus on meeting only a handful of qualified contacts so you can successfully follow-up with them after the event.  Keep your goal simple…don’t over network.
  3. When you’re at an event, make sure you actively listen to others.  Plan to listen first and give valuable, relative information second.
  4. After the event, follow-up within 48 hours.  Connect with them on LinkedIn and send them an email.  The follow-up is your fortune!!

Making contacts, assisting others, and establishing relationships is extremely important for any entrepreneur. They’re all a form of networking and they all play an important role in growing your business!

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YOUR CHALLENGE:  Attend 1 (ONE) networking event before the end of the year, as practice.  Start 2017 with a new networking plan for your business!

If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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Appreciation, Goal Setting, Leadership

When owning a business, you quickly learn that being accountable means being responsible.  Leadership positions come with a list of duties (responsibilities).  Accountability is holding yourself to a high enough standard (and having the knowledge and characteristics) to actually complete the list.

Business owners need to display a positive work ethic and take pride in their work.  They must ensure the job is done and accept responsibility for the results.  They are serious in character and go the extra mile when needed.

Accountability and Responsibility go hand-in-hand.  To run a successful business, everyone is equally responsible for their tasks.  All employees should work together and toward the same goals.  Leaders need to be held accountable for the work of their team members.  This often means building strong teams and using motivational techniques.

Here are some suggestions to help run a more productive and efficient workplace:

1 – Create task lists for each employee so they know what is expected of THEM.

2 – Introduce incentive programs so your employees are motivated to reach common goals and beyond.

3 – Individually award each employee for putting in the time, making the effort, and following through with their responsibilities.

Inspiring others, making it meaningful to you and your team, and teaching valuable lessons makes for a successful leader.  Holding yourself and your team accountable, reaching goals beyond what is expected, and carefully managing time makes for a successful business. 

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YOUR CHALLENGE:  Hold yourself accountable for everything you do.  See how many more goals you end up making and how it changes your business for the better.

If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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