Category Archives: Marketing

Lead Generation, Marketing, Sales

All businesses should be using lead generation strategies to better meet the needs of their target audience.  To do this, you first have to create captivating content and then…
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Goal Setting, Lead Generation, Marketing, Sales, Teamwork

Marketing teams answer questions and guide the customers through every point in the purchase process.  They alleviate customer concerns and fulfill customer needs.  But sales teams typically outnumber…
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Entrepreneurial, Leadership, Marketing, Planning, Success

It’s easy for new entrepreneurs to become overwhelmed when running a business.  Staying focused on your goals is essential. And even if you have a concrete plan in…
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Customer Service, Leadership, Marketing

Making your business indispensable is a vital key to your marketing success.  Relationship building can add value to your business, enhance your brand, and position yourself against your…
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Conversion Rate, Marketing, Planning

When running a small business, it’s best practice to develop a solid marketing strategy.  One of your main goals is to rise above the competition.  You not only…
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Customer Service, Marketing, Planning

Since holiday shopping starts earlier and earlier each year, it’s a good idea to start prepping your business for the holidays as early as possible.  Mid-November is when…
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Entrepreneurial, Marketing, Networking

(photo courtesy of www.all-free-download.com) The #1 reason businesses “network” is to increase leads to the business and make more money. When you ask a business owner where “networking’…
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Customer Service, Marketing

It seems that everyone is focused on price. It seems that everyone wants a deal. The larger retailers spend a ton of money promoting in the media and…
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Lead Generation, Leadership, Marketing, Networking

In an effort to jump start small businesses – and remind them of the power of a single referral – John Jantsch (author of Duct Tape Marketing) launched…
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Marketing

Details. Nuances. Differences. Subtleties. Distinctions. As we travel through life, there are millions of seemingly insignificant things that we observe almost without evening realizing it. When we actually…
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