News flash – social media is not a fad – it is here to stay and it is not just for personal use – businesses are finding many effective ways to use social media.
First, we need to appreciate that social media has changed the way we communicate. You are now in a two way communication with all of your contacts and all of your contacts contacts. You have an interactive database at your disposal. WIth all this access we have to remind ourselves that people don’t use social media because they want to be sold something. People use social media to find useful information, to be entertained, to learn something and to connect with others.
Given that we are using a relationship driven tool, we need to treat this communication with the same respect. This is truly a case where the BNI motto holds true….Givers Gain. When communicating using social media tools, ask yourself what the other person might need or want, what will be of value to them – do they want to be entertained, do they want to learn something, are they looking for useful information or is it a connection that they are looking for.
Here are few guidelines that you might find helpful as you build your social media presence: Be Human, Add Value, Interact, and Sell Softly
As you begin to fill the needs of your audience you will gain their trust and we all know that people do business with people they trust.