If you are like many business owners you have defined your products and services based on the opportunities presented over the years.
I recently worked with two clients evaluating their respective business margins. We looked at material, labor and total cost to serve across each of their offerings.
If you haven’t evaluated your true margins by product or service in your business you are likely leaving money on the table or worse yet, you are devaluing your brand in the marketplace.
YOUR CHALLENGE: Take the time in your business to review the margins. Are you priced to make money. Be sure to measure the true margin on each of your products and the effort required to service your clients.
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