Details. Nuances. Differences. Subtleties. Distinctions.
As we travel through life, there are millions of seemingly insignificant things that we observe almost without evening realizing it. When we actually take the time to slow down a little, look around us and notice what has been put in front of us – notice the subtleties, notice the distinctions – we can increase our overall effectiveness and have a bigger impact on the world around us.
In the book, The Noticer by Andy Andrews, he describes a walk in the forest where he uses the example of a leaf to describe all the learnings that can be gained when looking for them.
A leaf is an indicator. One can walk through the forest and never look up. But you can pick up a single leaf and know all sorts of information about the tree you are under. By examining a single leaf, you can tell the season of the year, whether the tree is large or small, whether it is poisonous or has fruit that you can eat … you can tell a lot about a person from the leaves they drop as well.
As you interact with your marketplace don’t just ‘spray and pray’ your marketing. Instead, take the time to find ways to thoughtfully place your marketing into the appropriate audience then listen to how they respond, how they engage, and what they are telling you by their actions. Listen carefully, look for the subtleties, plan for the subtleties in your marketing, and see if you can tap into those nuances based on the audience you are targeting. When your market begins to understand that you care enough to notice they will respond in kind.
When you notice the details of what a client cares about and then do something out of the ordinary to demonstrate that knowledge, you are reinforcing the relationship. We know how it feels when someone does that for us, and it is such a gift to be able to give that to someone else. It will delight and surprise them.
YOUR CHALLENGE: As you engage with your next prospect, take the time to notice the little things, the differences, write them down, and find a way to give it back to them.
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