Appreciation, Entrepreneurial, Lead Generation

Re-Purposing to Generate Leads


There are several ways to generate leads for your business.  Many entrepreneurs think it’s necessary to bring in suspects like everyone else does.  The truth is, there are many re-purposed ways to generate new leads.  Here are a few:

1.  Re-market:  Do you have a product or service you’ve marketed in the past?  If it’s been awhile since you’ve promoted or launched something, then create a new message and get it out there…again.  Think about updating a few things here and there and then get promoting!  You can promote on social media, on your website, in an email blast, or within your store.

2.  Re-blog:  Do you blog on a very consistent basis?  If you have an archive of hundreds of blog posts, then re-write them.  There’s no need to re-invent the wheel.  You have great content just waiting to be read…again.  You may want to make sure all information is still relevant and maybe change the titles, but that’s all you really need to do.

3.  Re-engage:  Don’t forget that you already have a HUGE database of clients and fans of your business.  Re-engage them!  Ask them to refer you to somebody who doesn’t know anything about your business.  Give them a special discount for sharing your business with others!  Use what’s already at your fingertips!

Reaching out to your audience doesn’t have to seem like rocket science.  You have so many options within your reach, so why not use them to your advantage!  Re-purposing can save time and money.  And it’s all within your reach.

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YOUR CHALLENGE:  Try one of these approaches during the last quarter of the year! How many new leads do you think you’ll generate?

If you would like further information or you have any questions about this blog, you can email me at pjweiland@actioncoach.com or call 847-739-3079.

For your complimentary business coaching session visit, www.actioncoach.com/pjweiland.

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To register for our complimentary workshop, How to Build a Business you can Sell, visit www.actioncoach.com/pjweiland. Let’s work together to help your business grow.

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