Making your business indispensable is a vital key to your marketing success. Relationship building can add value to your business, enhance your brand, and position yourself against your competition.
Do you want your business to become a valuable resource? Follow these relationship-building strategies:
Communication: Send frequent messages focusing on helpful, valuable information that will keep prospects engaged and wanting more.
Rewards: Reward your best and most profitable clients by offering a them a loyalty program.
Events: Provide opportunities for you and your employees to interact with your best clients. Try something along the lines of a customer appreciation event.
Feedback: Listening is often more important than telling, so ask for feedback from your clients. Knowing they are “heard” enhances their relationship with your business.
Support: Provide superior customer service. Strong support helps build repeat business.